A collection aiming to reframe everyday encounters in the context of design, highlighting the visual linguistics and semiotics of quotidian moments. The everyday, the overlooked, the functional, is often disregarded when thinking of aesthetic value. 

The banalities of the semiotic world: an address sticker on a parcel, the instruction leaflet in a box of medicine, a parking ticket, a label in a stationary shop, the backside of sandpaper. These are but a sample of the richness that can be found on the margins of visual content. By looking at the commonplace through a new lens, new attention is brought forth towards form and style. 

How does an attachment of visual value to our surroundings change our interactions with what is around us? Can we redirect focus towards an appreciation for the peripheral landscape—the spectacle of the mundane reframed as design?